How multimedia interactive internet advertising is replacing traditional retractable banner ad

Real-time interactive audio and video features rich multimedia (Rich Media), a popular new model is the global Internet advertising. But how to evaluate the effectiveness analysis and making it clear and easy to understand? To listen eyeblaster Internet advertising application platform how to say?

Digital media in 2010 continued to rise in demand, Internet marketing is still advertising the main favorites, intention to use more than 5 percent, according to the Institute for Information Industry "2009 business owners advertising needs survey" mobile advertising The growth rate is as high as 14.3%.

Click-through rate is getting lower and lower rich multimedia era

Internet advertising as the bandwidth, and Internet users tired of the traditional retractable banner image file, agencies and advertisers are craving a more effective Internet advertising model. When traditional banner ad click-through rate (CTR) fell sharply to 0.04% types of Internet advertising is facing changes to non-trend, but a necessary change.

Best banner creative and promotional program of the year

Internet instant and rapid characteristics, so that advertisers through computers, mobile phones to quickly access to the target groups. Audio and text pages, more creative more diverse. When consumers use the Internet ratio is increasing, the marketing people absolutely can not miss this one! Let's take a look at which classic case in 2009?

[Creative Case (a)] the Intel future of newspaper

Technology becomes more sophisticated, what would be the future of humanity lives? Intel for McCann to help come up with "the next one" and "Future News" was born. Time in 2040, to allow users to imagine the life of consumers in 2040 appearance. Users can be on their own in the future of newspaper design life, entertainment, technology, and other spaces, just answer a few simple and commonplace, the answer can be turned into an interesting article, users can become their own reporters and editors of the newspaper placed also on some small bit interactive game to increase the activity interesting.

How online make up show boost cosmetic sales

In addition to the physical channel, the make-up of Europe and the United States digital marketing red coup to win the heart of the beautiful women who on the network?
 
The beauty of the human instinct cosmetics market trend of more and more extended at both ends of the age. Market, the amount of amplification natural Needless to say, in the channel, not only the traditional department store or drug pathway big seller, and even now ramming digital marketing, has also become one of the main force of the make-up sales. Especially those who tend to younger, simple to use, the price level of the product. Due to the nature of the Internet media, it is easy to appeal to younger, Internet Marketing caizhuangpin usually have eye-catching visual effects, and can not carry too much information, so that it can attract users attention.

The digital trade show grab sales

Cosmetics industry's luxury brand Dior (Christian Dior) one of the most successful stores in France, not in Paris's Champs Elysees but www.dior.com. " Dior France online store opened half a year later, and quickly became the dark horse of the results on the French market. The charm of this virtual store is: Customers can easily browse Dior recommended top ten products, and stay at home themselves included in the waiting list of a hot commodity. Dior the CEO Tuledanuo (Sidney Toledano) pointed out that the French online store "has and generally independent outlets scale equivalent and has the potential to develop into retail outlets and flagship store are equally important. Dior online store in the UK and Germany, but also rapidly following the French post on-line.

How UNO promote its new hair styling product with digital retractable banner

Love the young consumers who use styling products, not just like the hair on Funny banner ad viewing behavior is also very elusive. Ethnic group N generations do online retractable banner marketing, UNO wonderful network creative?
 
Taxi as a "the Hair Wax sector F4" sportsman in talking gossip.

Japanese artist Miura Haruma side clutching hair, while everyone shouting: "You know what? Satoshi Tsumabuki girlfriend!" His words, we have asked who? After all, one of the representatives who are handsome type guy, actually we do not know, a girlfriend, this is the entertainment promotional event.

Which social media is the best favorite

Social Networking is becoming more and more mature, the influence users also grow at an alarming rate. Today's Internet users use behavior and in the end where different? What are the characteristics of it?

WEB 2.0 era driven, social media has become a buzzword in recent years. Social Media is a user self-generated content platforms and tools, able to render a variety of different forms of text, images, music and video. People use social media to share their views, experiences and perspectives. Community media re-leased, also become an important channel for advertising and marketing and public relations operation indispensable.